On May 15, Red Star Macron held the national award ceremony for top ten honest young merchants in Tianjin, and officially announced six major policies to boost merchants' operation. among them, a series of important measures such as "unified cashier quick payment", "100 million yuan in new store subsidies", "ecological integration + flow capacity", "gathering quality and high prices", "home appliances exchange old for new" and "home-to-home maintenance" series of important measures have aroused great concern in the industry.
It is understood that Red Star Macron clearly promised to participate in the sales generated by the unified cashier of Red Star Macron from May 16, and the merchant payment cycle is Toner 3, which is substantially ahead of the industry average. "this is a step forward for China's home furnishing industry.ClawmachinegameI think it will also have a long-term positive impact on the unified cashier policy of the entire Chinese business platform, "said Zhu Jiagui, chief executive of Hongxing Meikailong Home Decoration Group.
The press conference also revealed this year's "Top Ten Integrity Young Merchants" and "excellent Integrity Young Merchants". This is also the fifth selection of honest Young Merchants held by Hongxing Meikailong since 2019, which helps honest merchants stand out and be seen by the majority of consumers.
"the selection of the Top Ten Merchants is a demonstration project jointly organized by the Youth League Committee of the Group and the business group of the Group. As a state-owned enterprise holding company, Jianfa and Meikailong both undertake the mission of 'serving the real economy and serving the people's livelihood'. We have the responsibility and obligation to adhere to the bottom line of 'honest management' and establish a good business atmosphere for promoting business in good faith. Lead the company to adhere to the main business, maintain resilience, through the cycle. " Tang Rongzhen, deputy secretary of the party committee and vice president of Hongxing Meikailong Home Group, said on the spot.
The real subsidy is really empowering, and the six major measures activate the business operation.
The dealer is the smallest business unit in the home industry, but it is the closest link to the consumer, and its important position is self-evident. For the first time, Red Star McCullon issued a package of "six major policies to boost merchant operation" to the dealer group, which also conveyed the signal that it attaches importance to the value of merchants, actively unite merchants, effectively safeguard their rights and interests, and boost their confidence.
The policy of "unified cashier quick repayment" received a warm response from merchants on the spot as soon as it was announced. In the current market environment, the repayment speed of unified cashier merchants in home stores in the industry is relatively lagging behind. Hongxing Metro's move will greatly improve the average level of the industry, which is undoubtedly an important step forward for China's home industry.
It is reported that the policy is based on two considerations: one is to enhance consumer trust. Under the endorsement of the platform's unified cashier, it can reduce concerns about contract transactions, improve the speed of merchandise transactions, and at the same time reduce consumers' after-sales risks and rights protection disputes. Second, it really reduces costs and decompresses for merchants. Unified cashier can reduce their own cashier equipment and manpower input, and Tend3 can ensure merchants' quick payback cycle, so as to reduce business pressure and create a good business environment.
"100 million yuan subsidy for new stores" has also become the focus of attention of merchants present. It is understood that the policy was launched in March this year, Red Star Michaelon and the brand factory subsidized the opening of new stores in accordance with the 1:1 policy, benefiting the terminal distribution system with equal input. As of May, the first batch of participating brands were owners, Kohler, Xi Linmen and other 29 brands, and the demand for new stores reached 483, and brand factories are expected to release 68 million yuan in subsidies for new stores respectively. This move will help upstream factories consolidate channel advantages and promote strategic business structure adjustment; at the same time, help downstream dealers to reduce the pressure of capital operation, while optimizing and adjusting brand cooperation opportunities.
In addition, Hongxing Metro has also carried out four major operational measures, such as "ecological integration + flow capacity", "gathering quality and high price, excellent quality control and price protection", "replacing old household appliances with new ones" and "home-to-home maintenance". Empowered merchants "do a solid job in management and work together through the current industry development cycle".
Let excellent and honest merchants be seen with sincerity.
Since 2019, Hongxing Meikailong has carried out five consecutive "National Top Ten honest Young Merchants" construction and selection activities. This activity is not only the core content of the operation and construction of Hongxing Metro merchants, but also one of the important activities to carry out honesty and credit promotion month in response to the call of 18 ministries and commissions of the country.
"Young merchants are a very important part of the Meikailong family. It is Meikailong's unswerving goal to join hands with young merchants to promote honest management and establish a good business atmosphere. Only integrity can continue to operate and burst out more vitality." Tang Rong town said on the spot.
In the forum, many business representatives had a heated discussion on the two major topics of "being young, promoting quality consumption and boosting management". A high degree of consensus has been reached on "business integrity-based", "service, after-sales and profession are the foundation of integrity" and so on.
In order to promote the majority of young merchants to continuously improve their service quality, give full play to the power of example, and drive more businesses to operate honestly and keep promises, the award-winning national excellent and honest young merchants also jointly initiated and signed the "Hongxing Meikailong Young Merchants Integrity Management self-discipline Convention".
As one of the 37 commercial honesty sub-platform enterprises in Shanghai, under the guidance of the Ministry of Commerce, the Municipal Commerce Commission and other departments, Hongxing Meikailong has been making unremitting efforts to regulate the market environment of the household circulation industry. gradually through strict business management, three-dimensional merchant credit rating evaluation, standardize business behavior, establish a good business benchmark. In the field of business credit, Hongxing Metro actively explores the classified management of merchants with credit as the core, actively promotes Shanghai's mature experience, and participates in the construction of credit integration in the Yangtze River Delta, taking Shanghai as the model. And won one of the ten excellent cases of market credit in Shanghai in 2019.
Based on the responsibility and responsibility of the platform, Hongxing Macron has always been strict in selecting Guan you for consumers. By regularly publicizing the list of honest merchants to carry out the national "Integrity Business Promotion month", the selection of green leading brands and the selection of "ten thousand five-star merchants", let the merchants of "three excellent" (integrity, green environmental protection, high quality) stand out, and give priority to the majority of consumers with the help of platform endorsement effect.
In the future, Hongxing Metro will continue to adhere to long-term doctrine, give full play to the advantages of the platform, join hands with the backbone of the industry represented by young merchants, promote business in good faith, gather quality and high prices, and create a comprehensive service platform that best understands Chinese human settlements.
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