A number of large-scale "new generation of middle-aged and elderly" are emerging in the Chinese market.AsiangameonlineThat is, the silver-haired people aged 50-70 today. They have time, vitality, independence, wealth accumulation and social identity. compared with the traditional elderly of the previous generation, they show a stronger personality of independent consumption and know more about enjoying life. This group of dynamic elders may be active in the consumer market for as long as 10-25 years, resulting in an incremental market of more than one trillion yuan. How can household enterprises help dynamic elders to create a quality and comfortable living space, and at the same time seize the first opportunity in this potential market?
On May 18, the launch of Shangpin House with dynamic elders and the trial ceremony of Jiangsu flagship store was solemnly held in Nanjing. Shangpin House is equipped with leading lifestyle insight, Ai design strength and customization strength, accurately develop aging products, seize market opportunities with dynamic elder series of new products, and create multiple vitality space for dynamic elders.
The new series of dynamic elders will be launched.
Shangpin Homestead seizes the opportunity of trillion Silver hair Market
At the beginning of this year, the State Council issued the "opinions on developing the Silver hair economy to improve the well-being of the elderly". The government work report pointed out that it is necessary to strengthen the supply of supplies and services for the elderly and vigorously develop the silver hair economy. Behind the policy, there is a surge in household consumption demand for new and elderly people. The four departments of the state pointed out that the diversified, differentiated and personalized needs of the elderly are becoming more and more exuberant and urgent, but they have not been effectively met. Data from the National Social Science Fund show that the consumer market for the elderly will reach 60 trillion yuan in 2050. The market size of home necessities and living space transformation for the elderly has exceeded 10 trillion.
Shangpin Homestead actively responded to the national policy, had a profound insight into the lifestyle and home pain points of the dynamic elderly group, accurately customized one-stop home solutions for them, and launched a series of new products of "dynamic elders".
Li Yang, general manager of Shangpin House matching Central Operation Center and new product appraiser, released the research results of Shangpin House matching household lifestyle and a series of new products for dynamic elders at the event. According to reports, Shangpingzhaipai relies on 20 years of customized service experience and builds a database of 30 million plans and a large database of Chinese family consumption habits based on 10 million + family life samples. to create a "single aristocrat, two-person world, accompany your child travel, academic success, family career, dynamic elders" six major way of life. The number one player series, Xinghe quicksand series, Xiangxie Holiday series, Fanmu series, Yingguang series, etc., are the household products precisely developed based on the lifestyle of the top five people.
At present, the dynamic elders' pursuit of quality of life and their consumption attitude are gradually changing to younger. In response to this trend, Shangpin House has specially launched a series of new products of "dynamic elders", which are designed to meet the diversified needs of dynamic elders for their lifestyle at home.
The "dynamic Elder" series, starting from the three dimensions of customized aging, house fitting aging and household appliance aging, is committed to building a more scientific aging lifestyle. Through in-depth research and understanding of the actual needs of dynamic elders, Shangpin House has creatively put forward three core design systems: interest system, intimate system and security system. Systematic planning and optimization have been carried out in the aspects of product size, design, material selection, color matching and home moving line design. At the same time, ENF grade environmental protection board is used to provide a safe and healthy home environment for dynamic elders.
Li Jiacong, general manager of Shangpin House, said, "Shangpin House is people-oriented and is committed to providing an integrated whole-house bag-carrying solution with better appearance and better matching, so as to create an ideal home for the elders and make the dynamic elders more comfortable."
At the event, nearly one million fans came from media talent and Li Hongfan, deputy secretary-general of the China Association of Aging Industry Association, pointed out that suitable aging is not limited to simple measures such as installing a few handrails in the bathroom. High-quality aging space should have perfect customized storage design, high-quality aged finished furniture, perfect hard-installed basic transformation, and fully respect the psychological needs of the elderly. To create a high-quality old space, we need to rely on professional and excellent enterprises to carry out systematic design and planning, select high-quality products, ensure the convenience, comfort and safety of the home environment, and make life more quality.
Li Jiacong, general manager of Shangpin House, officially awarded Li Hongfan the "dynamic living space experience officer". Uncle Hong Fan, as a representative of dynamic elders, experienced a full set of Ai design service process of instant drawing, real-time modification and accurate design. After understanding Uncle Hongfan's lifestyle, household area, consumer demand and style preferences, Ai designer Xiao Shang quickly output an accurate design plan for the whole house based on big data. The speed of its design and the accuracy of the scheme made Uncle Hong Fan say, "this AI customization is really smart and understands me very well!" Many small designers have really accurately read my living needs, and 'old age, safety and care' are reflected in this program, very humanized, I am very satisfied. "
Shangpin House has been promoting industry innovation with technological change over the past 20 years. Today, with the vigorous development of AIGC technology, with advanced Ai design technology, deeply integrated into lifestyle research, to help store designers quickly and high-quality for each customer to create accurate household effect drawings that meet the needs.
At a time when home enterprises generally focus on the home needs of young people, Shangpin House is equipped with omni-directional and multi-angle, in-depth consideration of the actual needs of the elderly, with more professional and accurate Ai design strength and excellent customization strength, to create a comfortable and convenient home environment for dynamic elders, so that they can enjoy a light quality of life and pry up the trillion incremental market.
Shangpin House is equipped with the country's first provincial flagship store for grand trial operation.
Build a new customized experience of random selection of the whole house
On the day of the event, Shang Pin House and Jiangsu flagship store opened a grand trial operation.
Zhou Weijia, deputy general manager of Shangpin House matching Group and general manager of Nanjing Branch, pointed out that Shangpinzhai with Jiangsu flagship store is the first provincial flagship store in Shangpingzhai in the country, and it has the largest random selection area with the most comprehensive new products in the country. With the advantages of immersive life scene, trendy home shopping experience, good-looking visual experience, full category one-stop shopping and other advantages, it brings refreshing and refreshing customized new experience for consumers.
2000 yuan high-looking exhibition hall, high-looking new products and quality popular style products, French retro, Italian light extravagance, modern minimalism. There are all kinds of styles; with the help of ShangPin home matching wisdom supply chain, bringing together global 100 + household brands and 5000+SKU, consumers can easily achieve one-stop matching here.
This release of Shangpin House with "dynamic elders" series of new products on display here, costume area, dance practice area, outdoor sports area, music area, storage area …... A variety of aging-friendly product matrix adapts to N hobbies of the elderly.
In 2024, Shangpin House will carry out a multi-dimensional and accurate strategic layout around random selection and upgrading, Ai technological innovation, appearance product matrix and hierarchical market precision enabling, so as to build the core competitiveness of enterprises in the AI era. The opening of provincial flagship stores is an important embodiment of Shangpin House matching to deepen the strategy of "random selection" and hold high the banner of "AI+ random selection".
It is reported that Shangpin House will adhere to the implementation of the 1+N+Z urban development model to ensure the implementation of the strategy. As one of the direct stores of Shangpin Homestead, Jiangsu flagship store will give full play to its display and sharing function, provide one-stop full-space product experience for the whole city, and effectively radiate the surrounding market, injecting new vitality into the business development of Shangpin Homestead.
Join hands with Angel, a high-end water purification expert
Reach the "net living Home Strategic Alliance"
Water is the source of life and is related to our health. At the press conference, Shang Pin House matched with high-end water purification expert Angel reached a "clean living home strategic alliance." The two sides will join hands to be household water guardians to build a more thoughtful and meticulous home health fortress to accurately protect the health of the elderly and every family member.
Li Jiacong, general manager of Shangpin House, said: "I hope that through this cooperation, we will bring a safer, healthier and fashionable clean drinking water lifestyle to consumers, improve the quality of home living space, and upgrade a better home life experience."
According to Wang Yi, Marketing General Manager of the Consumer Business Department of Angel Group, Angel has been focused on water purification for 36 years and is committed to becoming the world's leading water purification solution service provider, providing users with a safe, healthy and fashionable drinking water lifestyle. Angel has cooperated with Shangpin House for 6 years, providing Shangpin House with high-quality drinking water solutions, and has also been recognized by Shangpin House users. Today, the scope of cooperation between Shangpin House and Angel has been further expanded, from the end of drinking water "safe and healthy" to the whole house "comfortable and healthy" iterative upgrade, to provide customers with one-stop whole-house customized solutions.
At the event, Shangpingzhaipai and Angel bring consumers new space products with high prices and high-quality clean drinking water products, as well as surprise koi awards and net living gifts, so that everyone can have a value-for-money shopping experience in the new store.
The opening of the country's first provincial flagship store is an important starting point for Shangpin home distribution marketing and channel innovation, and another important drop in the random choice strategy. In today's market environment, user insight is the basis of enterprise innovation and development, and product power is a powerful weapon to win the market. Shangpin House has a keen grasp of the huge market potential of the silver economy, and fully meets the needs of dynamic elders to enjoy life with high-quality products and convenient and efficient services. Seize the first opportunity in the trillion-level silver hair incremental market, and effectively enable the terminal market to expand in 2024.
