It's May 24thKongmegawaysShanghai Disney Resort issued an announcementKongmegawaysStarting from November 24, 2024, two levels of fares will be added to the current four-tier fare structure, thus adjusting to a six-tier fare structure. In the new six-tier fare structure, the basic fare and the highest fare remain unchanged, at 475 yuan and 799 yuan respectively. In addition to the existing two levels of RMB 599 and RMB 719, the intermediate fare has been added to RMB 539 and RMB 659 respectively.
In other words, the fares of the new six-tier fare structure, which will take effect from November 24, will be 475 yuan, 539 yuan, 599 yuan, 659 yuan, 719 yuan and 799 yuan respectively.
According to the Shanghai Disneyland Resort, the daily fare level will be set according to the estimated passenger volume of the theme park, and will continue to provide a rolling price calendar 30 days in advance to facilitate tourists to choose according to their needs and plan their itinerary in advance.
With regard to the reasons for the adjustment of the fare structure, the Shanghai Disney Resort said that the new six-tier fare structure will provide more choices for tourists to plan their itinerary, and at the same time further help the resort to effectively balance the distribution of passenger flow throughout the year according to passenger flow forecasts. optimize the tourist experience to a greater extent. Annual card and special group discount will not be affected.
According to the Beijing Evening News, this is the fifth time that Shanghai Disneyland has adjusted its ticket prices since it opened in 2016. Previously, the Shanghai Disney Resort implemented a round of fare adjustment program on June 23, 2023. At that time, the park implemented a four-tier fare structure, with a ticket price of 475 yuan for "regular day", covering most weekdays and some weekends. The ticket price for "special regular day" is 599 yuan, covering some weekends and some weekdays. The ticket price for "Peak Day" is 719 yuan. covers most of the summer days, some Chinese statutory holidays and transfer periods and some days before and after, international festivals, park special events and other peak days; the special peak day ticket price is 799 yuan, covering some Chinese statutory holidays and rest periods, park special event days and some summer days.
At the beginning of its opening in 2016, Shanghai Disneyland implemented a two-tier pricing system, with weekday tickets of 370 yuan and peak tickets of 499 yuan. Since June 2018, Shanghai Disneyland has added holiday peak day tickets to the usual and peak tickets, implementing a three-tier pricing system until 2020.
From June 6, 2020, Shanghai Disneyland will adjust the ticket price structure from three levels to four levels, which are regular daily tickets, special regular day tickets, peak day tickets and special peak day tickets. The four-tier fare implemented in 2022 will increase by 36 yuan, 46 yuan, 60 yuan and 70 yuan respectively.
According to public information, tickets for two Disneyland in the United States are more than 100 US dollars, and tickets for Paris Disneyland in France are more than 50 euros. After the adjustment of the ticket structure, the basic ticket price of Shanghai Disneyland is still 475 yuan. Will continue to be in the global Disneyland base ticket price low.
On May 7, local time, the Walt Disney Company released its results for the second quarter ended March 30, 2024. During the reporting period, Walt Disney generated revenue of $22.1 billion, compared with $21.8 billion in the same period last year. Among them, the income of the experience sector, including theme parks, experiences and consumer goods, is 83.Kongmegaways9.3 billion US dollars, an increase of 10% over the same period last year.
According to the announcement, revenue from Walt Disney theme parks and experiences in the US domestic market was 59% in the second quarter.Kongmegaways.58 billion US dollars, up 7% from the same period last year; operating profit was 1.607 billion US dollars, up 6% from the same period last year. Overseas market revenue was 1.522 billion yuan, up 29% from the same period last year, and operating profit was 292 million yuan, up 87% from the same period last year. The income from consumer goods was 913 million yuan, an increase of 3% over the same period last year.
In the second quarter, Hong Kong Disneyland became the main engine of international market growth for theme parks and experience departments. On the one hand, the increase in average ticket prices, beverage and commodity prices has led to an increase in tourist spending. On the other hand, the opening of the theme area of "Frozen" in November 2023 led to an increase in the number of nights, which in turn led to performance.
